Imagine that a popular restaurant offers a mouthwatering entrée of spaghetti and meatballs in sauce. Marvellous. Would you now decide to order the spaghetti on a separate plate from the meatballs and a third plate for the sauce? I doubt it.
The combination of spaghetti, meatballs, and sauce is greater than the sum of its parts – it is what made the entrée sound so delicious to begin with!
This is what actually happens when an organisation separately outsources a graphic designer, SEO specialist, or PR agency. They are effectively separating their spaghetti and meatballs on three plates. Toss in a content marketer or perhaps an application developer and before you know it, you have spread your order around five different plates. Seem a little unnecessary?
Integrated agencies are like the combination of spaghetti and meatballs – on one plate. They offer multiple services designed to enhance a coherent brand story. Below are our top 3 benefits of an integrated marketing agency:
- Experts with a cutting edge approach
Integrated marketing agencies must always stay ahead of the industry, and their employees need to become experts in their fields in order to do this. As such, it is important for integrated agencies to hire top talent, who are passionate and dedicated, in order to invest in their business and stay ahead of the industry curve. Clients of these agencies naturally receive the benefit from this.
- Flexibility and Punctuality
Clients should not have to remind agencies of deadlines, or stress if changes to projects are required. The inherent flexibility that integrated agencies possess, because they perform all functions under one roof, makes integrated agencies more agile and able to adapt to changes at short notice. Performing all work in house helps a great deal in meeting client deadlines and developing project management skills.
- Budget and Collaboration
Have you ever uttered the phrase “I don’t understand this bill” in response to a marketing invoice? Hiring multiple freelancers or agencies to perform different tasks means sporadic bills of varying amounts as well as potential financial risks. Centralising your marketing requirements with an integrated agency allows for better budget control. Centralising also breads collaboration, which in turn leads to innovation. An integrated agency has a large pool of resources to develop innovative and tailored marketing solutions to match organisational needs.
Finding ways to connect and engage with Millennials has become a very challenging problem for organisations to solve. Fortunately, though, integrated agencies such as Knack possess all the keys to deliver unrivalled results.